Well, so much for originality.
Google “coffee brioche” and what do you get? A lot of stuff about having coffee with brioche, right? But not really anything on coffee in brioche. So that was my brilliant idea: if coffee and brioche are so good together, why not make a true marriage of the two and put the coffee right in the bread?
So I did, and it was good, but then I thought to Google “brioche au café,” and lo and behold my idea wasn’t so original after all. A lot of recettes come up there. Damn.
Also, would you please just pretend not to notice that these rolls and pull-apart brioche look pretty much exactly like the butternut squash brioche I made last year? And don’t look too closely, or you’ll see that the recipe is the same as this brioche, except with coffee concentrate and milk powder standing in for the liquid milk, and crème fraîche and sugar instead of egg wash.
Oh hell, I can’t even come up with anything original to say, so I am resorting to the words of Bill Watterson (author of the comic strip Calvin and Hobbes):
“I used to make original snowmen, but it was time consuming, hard work. So I said, heck, this is crazy! Now I crank out crude imitations of what’s already popular! It takes no time or thought, and most people don’t care about the difference, anyway! And what good is originality if you can’t crank it out?”
So fine, I cranked out some coffee brioche.